IMTS Planners Say Exhibitor Booking is Steady

Aug. 20, 2009
Acknowledge economy presents challenge; marketing plan will stress inspiration

Planners of IMTS 2010 acknowledge that current economic conditions present a challenge for the manufacturing technology trade show, but emphasize their commitment to maintaining the “high marketing standards” of the 80-year-old event.

IMTS – The International Manufacturing Technology Show will be staged at McCormick Place in Chicago, September 13-18, 2010. The event is a traditional venue for machine tool builders and technology suppliers to introduce new products.

IMTS is owned and managed by AMT–The Association for Manufacturing Technology. It is said to be the largest and longest-running manufacturing technology trade show in the United States.

Roughly 11 months before the opening of IMTS 2010, bookings of exhibit space are 7.9 percent behind the 2008 sales pace, according to AMT’s Peter Eelman, v.p. – Exhibitions and Communications. However, he indicated the planners expect total floor space will “track with IMTS events held in 2004 and 2006.”

“Clearly, the economic downturn has had a strong and negative impact on many industries, and manufacturing is certainly no exception. IMTS has not been immune to this downturn,” Eelman said.

Eelman emphasized that AMT is confident the 2010 event will show “resilience in the face of difficult economic times.”

The integrated marketing program for IMTS 2010 will center on inspiration, AMT announced. It will include stories of companies that are “inspired to grow and manage their operations successfully, and use IMTS as an integral part of their continuing business plans.”

The message will encompass both preshow marketing and programming for the event. AMT said a conferences and special events and exhibits are being developed to enhance the IMTS experience.

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