Pavilion aims to help local suppliers diversify

Facet International, a Michigan-based marketing agency focused on the automotive and manufacturing industries, has launched a trade show marketing initiative, Re-Engineering Michigan, geared toward assisting Michigan suppliers in engineering, manufacturing and automotive industries diversify into new markets.

The first Re-Engineering Michigan pavilion, to be launched at the Medical Design and Manufacturing Show East (MDM East) in New York on June 9 –11, will provide companies a means by which they can exhibit and participate in a trade show without the cost and organizational complexity of being a regular, individual show exhibitor.

"Pavilions are used extensively by overseas governments to help companies venture into new export markets," said Facet International owner Christine Ellis. "We decided to apply the same marketing strategy and create a cost-effective package to help our own Michigan based customers."