Ford Motor Co. unveiled a plan to split its electric vehicle and internal-combustion engine vehicle operations into separate business units, but sharing “relevant technology and best practices to leverage scale and drive operating improvements.” By 2023, it added, its three businesses – Ford Blue, Ford Model E, and Ford Pro (commercial vehicles and related services) – will operate with distinct profit-&-loss reporting.
“This isn’t the first time Ford has reimagined the future and taken our own path,” stated executive chairman Bill Ford. “We have an extraordinary opportunity to lead this thrilling new era of connected and electric vehicles, give our customers the very best of Ford, and help make a real difference for the health of the planet.”
The automaker said the planned changes will achieve the focus and speed of a start-up business, but with engineering expertise and high-volume production capability.
Ford Blue will “build out” the organization’s portfolio of internal of internal-combustion engine vehicles, targeting growth and profitability by lowering costs, simplifying operations, and raising product quality.
Ford Model E will emphasize innovation and delivery of electric vehicles at scale, and develop software and connected vehicle technologies and services for the entire organization.