Kennametal Ups the Stakes on Performance Guarantee

March 17, 2006
Kennametal says it will refund money if productivity increases are not realized

Kennametal has launched a special catalog of products in conjunction with its worldwide “100% Perfect” campaign. The program runs until June 30th, and asks customers to switch to a new Kennametal high-performance product. If productivity doesn’t substantially improve, the company says it will refund the customer’s money, no matter how challenging the application, no matter what the workpiece material or the industry.
“Kennametal guarantees that the selected high-performance product will boost the customer’s metal-cutting output by up to 100 percent,” says Frank Wei, Kennametal’s lead manager for the program. “Otherwise, there is a 100 percent refund if the promise is not met.”
More than 1400 product items are listed in the catalog, including turning, indexable milling, end milling, holemaking, and shrink-fit and hydraulic toolholding systems for Mazak, Mori Seiki, Giddings and Lewis, Tsugami and more. Each product type is offered with a specific percentage-improvement guarantee, from 25 percent to 100 percent, based on application and comparison to competitive tools. Improved performance is defined as producing more parts per hour or more parts per cutting edge (longer tool life), or a combination thereof. Unused and/or worn tools for which credit has been issued must be returned to Kennametal, and Kennametal will pick up the shipping cost.
Anyone interested in the program should contact a Kennametal sales representative or distributor to get the 68-page 100% Perfect program catalog.
The first half covers the program’s applications and conditions; the second half includes order information. The catalog includes inch and metric tools and is available in German, French, Italian, and English.