Getting the message out

A new tool-and-die film that stressed "work dignity" was described in the January 5, 1954, issue. According to AM editors, the National Tool & Die Manufacturers' Association had produced a "sound-color moving picture" as a way to combat "public ignorance of the opportunities in skilled employment."

The title of the 20-min film was "The Tool & Die Worker — America's Modern Frontiersman." Its purpose was to sell educators and parents on apprenticeships in the tool-and-die trades and "offset the notion that young men should be funneled into white-collar jobs, regardless of potential income, ease of employment, and work satisfactions."