Book provides growth plan for small- and mid-size manufacturers

June 6, 2007

Mike Collins wants to change the tone and tenor of the conversation manufacturers are having about their future in the United States.
In his new book, Saving American Manufacturing, Collins says too many U.S. manufacturers have become “Defender” organizations that are locked in a “less-is-more” mindset by depending on the internally focused strategies of cost-cutting and process improvement while other manufacturers have turned to the government to fix policies that they say hinder their global competitiveness.
While these are worthy efforts with significant pay-offs, Collins says to succeed in the 21st century global economy, manufacturers must do more -- and more important -- things.
He says they must become “Prospector” companies focused externally, on finding new customers and profitable growth, and he offers step-by-step actions that manufacturers can take to make the transition.
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