Foreign Language Websites Launched to Target New Business

Foreign Language Websites Launched to Target New Business

Mate Precision Tooling and SPI Lasers have extended their Internet sites to include pages that are translated into other languages in moves to open new markets and to attract new business for the companies.

Mate Precision Tooling (www.mate.com), a long-time supplier of tooling, support and services for punch presses, expanded its website to include more than 40 pages of product and service information in Spanish (www.mate.com/es) and French (www.mate.com/fr).

The company provides distinct URLs for both the Spanish and the French websites, and direct web surfers to the company’s distributors that speak those languages.

Mate said in a prepared statement that the translated pages reinforce its commitment to worldwide sales and service for its products.

Meanwhile, SPI Lasers, a designer and manufacturer of fiber lasers, launched a new website (www.spilasers.de) for the German speaking market.

The company said new website provides information on its range of lasers, evaluations, datasheets and application notes, and offers web surfers the opportunity to book samples into its applications laboratory and find contacts for sales and customer support, among other features.

SPI Lasers said that the website was developed after it had seen a steep increase in traffic from Germany on its home website (www.spilasers.com), website, and was supplemented by an increase in its sales staff in Germany.

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