American Machinist announces joint marketing agreement with NTMA

Penton Media Inc.'s American Machinist magazine and the National Tooling & Machining Association (NTMA) (www.ntma.org) today announced a joint marketing partnership.

Under the agreement, American Machinist will become an associate member of the NTMA, participating in NTMA events and providing the NTMA with opportunities to seek new members from American Machinist’s readership. All NTMA members will receive copies of American Machinist as a member benefit and the NTMA will sponsor American Machinist’s annual Machine Shop Workshop event for the second consecutive year.

In addition, the two organizations will cooperate on promotion, event participation and ongoing content development.

“We see many opportunities to work together as content partners and research partners,” Bob Rosenbaum, publisher of American Machinist, said. “This is a very comfortable and natural fit. NTMA is the leading organization representing contract manufacturers and job shops, while American Machinist is the only media brand dedicated exclusively to the owners of these same companies.”

“We spent a year getting to know each other as organizations,” Rob Akers, executive director of NTMA said. “We have come to trust each other and to believe in each other’s mission. This is a natural and obvious next step.”

For further information, contact Rosenbaum at (216) 931-9673 or e-mail bob.rosenbaum@penton.com.

Penton’s American Machinist (www.AmericanMachinist.com) is the magazine for people who own and manage job shops and contract manufacturers. Published continuously since 1877, it is the oldest media brand serving this important manufacturing segment. American Machinist serves its 45,000 readers by providing data, information, and insights they can use to become increasingly competitive in the global manufacturing economy.

Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors.

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