Gear Company Makeover

Nov. 26, 2007
Overton Gear Corp. of Addison, Ill., has completed a high-tech makeover of its brand to better reflect its state-of-the-art facilities, high-tech processes and global capabilities. The makeover includes a shortened name, new logo and an updated ...

Overton Gear Corp. of Addison, Ill., has completed a high-tech makeover of its brand to better reflect its state-of-the-art facilities, high-tech processes and global capabilities. The makeover includes a shortened name, new logo and an updated website at www.overtongear.com. The need for a new identity was one of the action items that came as a part of the company’s shift to 100 percent employee ownership.