Marketing Challenges

Small and mid-size shops face the same market challenges as toptier enterprises:

Greater product complexity requires shops to maximize the efficiency of manufacturing and product offerings with flexible processes that can quickly respond to changing customer demands.

Compressed time-to-market and order cycle times require manufacturers to make critical process decisions and adjustments based on real-time production data.

Tighter product margins require shops to refine cost structures, increase flexibility and maximize resources.

Complex supply chains involving more outsourced supply-chain links — often offshore — require manufacturers to coordinate and have a clear view of resources among a changing global matrix of partners.

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